This article by Tara Garwood, Social Media Strategist at NIH’s National Institute on Drug Abuse (NIDA) states, “We find that naming things in a clear, scientific manner helps to minimize stigma. It’s not always about replacing specific words, though. How we describe things also affects the way people view them. For example, we define addiction as a chronic brain disorder, which encourages a public health approach to preventing and treating it as the medical condition it is and helps dispel the myth that addiction is a moral failing.”
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